Luisa Esguerra, new LATAM Vicepresident at buguroo


The Spanish cybersecurity company is incorporating this Colombian Systems Engineer, who brings her extensive experience in cybersecurity and knowledge of the region to the team after holding management positions in companies such as Oracle, Softline and Symantec.

The relationship with Latin America is one of the pillars of buguroo’s global expansion strategy. buguroo is a leading Spanish company in online fraud prevention solutions for banks, which is pleased to announce the incorporation of Luisa Esguerra as Vice President of Sales for Latin America and the Caribbean (LAC).

Esguerra has extensive experience in the region, from management positions in relevant companies in the sector such as Oracle, Softline and Symantec.

Luisa studied Systems Engineering at the Pontificia Universidad Javeriana of Bogota. In 2001, she joined Oracle as a consultant and in 2006 she began her professional focus in the area of sales in the Latin American market. She held various positions in Oracle through 2014, when she went on to lead the company Softline's commercial department in Colombia, later joining Symantec.

Finally, after almost three and a half years leading Symantec's strategy in the region, Esguerra is joining buguroo as Vice President of Sales for Latin America and the Caribbean to boost growth in the region with her experience.

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“I am very excited to be part of the buguroo team, to lead the expansion in Latin America and the Caribbean. Without a doubt, it is a region in which buguroo's innovative technology must be a leader, in response to the rise of innovation in digital banking services” said Luisa Esguerra about her incorporation into buguroo.

 

"Our commitment to Latin America is unquestionable, and adding Luisa's experience and knowledge shows how important this region is for buguroo," said Pablo de la Riva, CEO and Founder of buguroo, on the incorporation of Luisa Esguerra into the company's LATAM management team. priva-3

buguroo is a Spanish company with a marked global character since its inception thanks to its presence in Latin America, operating in Mexico, Colombia, Chile, Peru, Ecuador, Panama, Argentina, Dominican Republic and Brazil.

buguroo has developed the most complete solution for the prevention of online banking fraud, called bugFraud. The use of Deep Learning, Behavioral Biometrics and a team of experts with more than 15 years of experience in cybersecurity make buguroo a leading global company in the fight against online fraud.

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